A heat-pump business in Halifax and one in Calgary are selling to different homes, under different programs, in different weather. Before you decide what to offer, you need to know which version of the market you are entering. This page groups Canada into five regions and links to a page for each province and for the territories. We advise HVAC companies everywhere in Canada; we are not a contractor and do not install in any region.
- YTYukon
- NTNorthwest Territories
- NUNunavut
- NLNewfoundland and Labrador
- BCBritish Columbia
- ABAlberta
- SKSaskatchewan
- MBManitoba
- ONOntario
- QCQuebec
- PEPrince Edward Island
- NBNew Brunswick
- NSNova Scotia
West Coast: British Columbia
BC combines mild coastal winters with a cold Interior and North. Natural gas and electricity both play large roles in home heating, and provincial income-qualified programs fund heat pumps through registered contractors. For a company entering the market, the key choices are which climate zone to serve first and whether to lead with dual fuel or full conversion.
Read the British Columbia page.
Prairies: Alberta, Saskatchewan and Manitoba
The Prairies are gas country with long, cold winters, which makes dual-fuel and cold-climate offers the natural starting point. The three provinces differ sharply on programs. Manitoba has a provincial heat-pump rebate with a registered-contractor requirement; Alberta relies on municipal property-tax financing where available; Saskatchewan's utility rebates focus on gas equipment.
Read the pages for Alberta, Saskatchewan and Manitoba.
Central Canada: Ontario and Quebec
Ontario and Quebec hold most of Canada's homes, and their markets could hardly be more different. Ontario heats mainly with natural gas and runs a rebate program covering cold-climate air source and ground source heat pumps. Quebec heats mainly with electricity, runs Hydro-Québec's LogisVert grants, and expects French-language marketing. Both have demanding licensing regimes.
Read the Ontario page and the Quebec page.
Atlantic Canada: New Brunswick, Nova Scotia, PEI and Newfoundland and Labrador
Atlantic Canada is where heat pumps are already mainstream. According to Statistics Canada, heat pumps were the primary heating system in roughly a quarter or more of homes in New Brunswick, Nova Scotia and PEI in 2023, and oil remains significant in several provinces. For a new entrant that means less customer education but more competition, a large replacement market, and a strong oil-conversion opportunity where programs fund it.
Atlantic entry notes: New Brunswick, Nova Scotia, PEI, Newfoundland and Labrador.
The North: Yukon, Northwest Territories and Nunavut
Northern markets have extreme cold, small and spread-out communities, and high costs for travel and parts. Heat pumps can play a role, often paired with another heat source, but the business case depends heavily on logistics and on what territorial programs fund. Nunavut also has specific language rules for business advertising.
Read the territories page.
A national layer: federal programs, as of October 2026
Federal programs sit on top of the provincial picture. As of October 2026:
- The federal government announced the National Heat Pump Rebate Program on October 8, 2026: $2 billion over eight years for up to 820,000 rebates on electric cold-climate air source heat pumps on an eligible products list. Launch timing and installer rules had not been published.
- Natural Resources Canada reported that July 31, 2026 was the last day to apply to the Oil to Heat Pump Affordability program in Alberta, Manitoba, the Northwest Territories, Quebec and Saskatchewan, and that the Canada Greener Homes Affordability Program covers the full cost of recommended retrofits for eligible households through provincial and territorial partners.
Confirm details with the administrator before using them in a quote. Border companies deserve a special note: if you serve customers on both sides of a provincial line, each side gets its own program map, its own trade rules and often its own language expectations.
How to use the regional pages
Each regional page covers the local market and buyers, climate, the regulators to know (linked, not interpreted), the programs we could confirm with dates, and how we would approach a heat-pump entry there. Where we could not verify something on an official source, we left it out and said so.
Next, read about our services, the installer rules guide, or contact us with the province you serve.
Frequently asked questions
Which province is easiest for a company new to heat pumps?
There is no single answer. Provinces with large, open rebate programs and high existing heat-pump use create demand quickly, but they also attract more competitors. The right province is usually the one you already serve, approached with the right offer.
Do you advise companies in the territories?
Yes, in person or by video call, phone, text and email. Northern markets have different climate, logistics and program conditions, and our territories page covers what we could confirm on official sources.
Does the federal rebate change the regional picture?
It will add a national layer once it opens. As of October 2026, it was announced for electric cold-climate air source heat pumps but the launch and installer details had not been published, so provincial programs still shape most local demand.
Can you help a company that works in two provinces?
Yes. Companies near a provincial border, such as the Ottawa-Gatineau area or the Lloydminster area, often need two program maps and two sets of trade rules. We build both.