Entering the heat-pump market in Quebec

The Quebec market and its buyers

According to Statistics Canada, electricity was the main heat in 70% of Quebec homes in 2023, far ahead of natural gas (5%) and wood (4%), so most heat-pump sales here replace or supplement electric heat. That creates a market very different from Ontario:

• Electrically heated houses with baseboards, the classic ductless and multi-zone market.
• Homes with central forced air, where cold-climate ducted units compete on capacity and comfort.
• Older multi-unit buildings, which LogisVert supports with an extra bonus in designated areas.

Because heat pumps are already familiar, homeowners compare installers more than technologies. Your edge is likely to be response time, clear quotes and paperwork handled correctly.

Climate and what it means for your offer

Quebec winters are cold and snowy, especially outside the St. Lawrence lowlands. LogisVert's own calculation, which rates capacity at -8°C and pays more for cold-climate models, tells you how the market thinks: performance in the cold is the headline. Messaging that explains capacity in plain language, and why a cold-climate unit matters in your region, will land better than general efficiency claims.

Programs to watch, as of October 2026

• LogisVert. Hydro-Québec's residential page lists grants of $50 per 1,000 BTU/h at -8°C for ENERGY STAR heat pumps and $120 for cold-climate models, an outdoor-unit minimum of 12,000 BTU/h cooling capacity, and installer conditions including RBQ licence subclasses, a licensed electrical contractor for electrical work, and an invoice showing the RBQ licence number and the AHRI or ENERGY STAR number. The page also notes the federal heat-pump funding announced for 2027 and says LogisVert requests are being processed normally.
• Canada Greener Homes Affordability Program in Quebec. A federal backgrounder dated June 29, 2026 describes about $243.5 million for about 25,000 low- and median-income households, including heat pumps.
• Oil to Heat Pump Affordability. NRCan listed July 31, 2026 as the last day for Quebec residents to apply.

Regulators, credentials and language

• The RBQ licenses contractors who carry out construction work for others.
• The CCQ handles competency certification for construction-industry workers.
• The OQLF explains French-language obligations for businesses, which apply to signage, advertising and websites aimed at Quebec customers.
• CNESST covers workplace health and safety.

We link and summarise. Licensing and language compliance questions belong with these bodies or a qualified advisor.

Standing out among established installers

Because many Quebec homeowners have already bought a heat pump, they compare installers on reliability and paperwork as much as price. Practical ways to stand out: send quotes within a set number of days, show the RBQ licence number on every quote as well as the invoice, explain the LogisVert calculation in a sentence the homeowner can repeat, and offer a maintenance visit after the first winter. None of this needs a large ad budget, but all of it needs a process your team follows every time.

How we would approach a Quebec entry

1. Confirm licence subclasses first. Without them, LogisVert customers cannot use you.
2. Market in French first, with English as an addition where your customers want it.
3. Lead with cold-climate ductless and multi-zone for baseboard homes, and ducted units where forced air exists.
4. Compete on process: fast quotes, correct invoices and clear grant explanations.

See program registration, the installer rules guide, or contact us.