These answers cover what HVAC owners usually ask before working with us. If your question is not here, call, text or email us; the answers about prices, terms and ownership always end up in writing in your proposal anyway.
Frequently asked questions
How much does heat-pump consulting cost?
HVAC.Agency-family plans start at $2,998 per month and websites at $3,500, plus GST/HST for your province (GST and QST in Quebec). A stand-alone consulting scope, such as a two-province market assessment, is quoted in writing before work starts.
Do we have to sign a long contract?
No lock-in. The specific terms, including any notice period, are written into your proposal so there are no surprises.
How long before we see results?
A written assessment can be ready within the season if your inputs arrive promptly. Install volume depends on programs, weather and your crew, so the year-one plan sets quarterly checkpoints rather than promising a date.
We hired an agency before and got nothing. Why would this be different?
Most disappointing agency work starts with ads before decisions. We start with whether heat pumps make sense for you, which offer, which towns and which programs, and we measure against targets set from your own capacity. If the answer is to wait, we say so.
Who owns the website and ad accounts?
Ownership of the website, domain and advertising accounts is set out in writing in your proposal. Ask about any account you are concerned about before you sign.
What reports will we get?
Reporting depends on your plan: monthly on Starter, weekly on Growth, and a real-time dashboard with custom reporting on Elite. For heat pumps we focus on installs, margin per install, close rate, cost per booked job and callbacks.
Can you promise a number of installs or leads?
No. No honest consultant can. We set targets from your capacity and market, measure against them, and adjust the plan at each checkpoint.
Do you install heat pumps or recommend installers?
No. We are not a contractor. We advise HVAC companies and never compete with them for jobs or refer homeowners elsewhere.
Can you tell us if our technicians are certified for a program?
We compare your crew's credentials with what program and certification pages state, and flag gaps. The certification body and program administrator decide who qualifies.
Do you give legal, licensing or engineering advice?
No. Our work is business and marketing consulting. We link regulators and summarise what they publish, and tell you which body to ask.
Can you help us offer customer financing?
We help you explain and market financing offered by licensed lenders or programs. Lending decisions, rates and approvals belong to the lender; we neither lend, broker, nor predict them.
Do you work with companies outside BC?
Yes, in all ten provinces and three territories, in person or by video call, phone, text and email.
Price, contracts and terms
The short version: plans start at $2,998 per month, websites at $3,500, plus GST/HST by province, with no lock-in. Consulting scopes outside a plan are quoted in writing. The pricing page has the full plan table and an example of how to weigh plan cost against install margin.
We avoid making promises about terms that are not written down. If you want to know about notice periods, account ownership or anything else, ask, and the answer goes into your proposal.
Timelines and results
The first deliverable, the go/no-go assessment, is short by design so you can act within a season. After that, results depend on things nobody controls fully: program launches, weather, and how quickly your crew builds heat-pump experience.
That is why we measure rather than promise. Every plan sets targets for installs, margin and close rate, and checks them quarterly. In our HVAC marketing work, BCWide.ca reached 3× leads in 90 days; the results page explains what such cases do and do not show.
If you have been burned before
Many owners come to us after an agency spent their budget on ads that sent calls they could not handle, or on a generic heat-pump page that never ranked. The common thread is skipping the decisions that should come first: whether to enter, with which offer, in which towns.
Our order of work is the reverse. Decide, register, build, then advertise. If an earlier agency left you with accounts you cannot access, tell us at the start so we can plan around it.
How we measure progress
Every engagement agrees a small set of numbers at the start and reports against them. For a heat-pump line, those are usually installs per month, gross margin per install, quote-to-job close rate, cost per booked job from advertising, callbacks in the first 90 days, and response time for existing furnace and boiler customers. The last measure keeps the new line honest: growth that slows down service for loyal customers is not growth.
Reporting frequency follows your plan, from monthly on Starter to weekly on Growth and a live dashboard on Elite. Whatever the plan, you see the same numbers we see.
Questions about programs and credentials
Owners often ask us whether they qualify for a program or whether a technician is certified enough. We can compare what your team holds with what official pages state, and we can map which programs are open where you work, dated and linked. The decision itself always sits with the program administrator or the provincial certification body. Our program registration service and the installer rules guide cover this in depth.
What a typical first engagement looks like
Most owners start with one deliverable rather than a long programme. A common pattern is a go/no-go assessment, followed by either a pause to fix a credential gap or a move into a marketing plan with the year-one targets built in. Some owners finish with the assessment alone and run the rest themselves using our guides. Any of those outcomes is fine. The point of the first engagement is a decision you can defend, not a commitment you cannot leave.
What we will not do
- install, repair, service, design or inspect heating equipment
- give legal, licensing, engineering or financing advice
- promise rebates, approvals, rankings or install numbers
- publish invented reviews, statistics or claims about your company
Knowing the limits upfront saves both of us time. Learn more about how we work on the about page, or browse our services.